Leonard Chan, PMT’s CEO, was invited by the industry-leading forum “APAC Real Estate Frontline Summit 2015” to share his view on how to leverage social media for effective business branding. In his speech, Leonard told about approaches to identify the conversations that matter in real time and turn social conversations to valuable business insight through social media listening solution.
He also shared cases about how reputable companies listening for brand mentions, responding to inquiries and running marketing campaigns creatively on social media, which gave audiences a more comprehensive understanding on the power of social media when comes to brand building.
The APAC Real Estate Frontline Summit is held on 17 -19 Nov 2015 at the Sheraton Hotel Macao, aims at assisting guests from property industry make connections and building enduring, mutually beneficial relationships with peers and solution providers. In addition to networking, the event also featured a series of speaker sessions, speakers are all from key influencers in tech and property industry across the region, such as Centaline Group, Qfang.com, LinkedIn and many more.
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